Month: January 2015

How to Handle Trademark Renewal

Registering a trademark is a long and involved process, but it is certainly worth the effort. A registered trademark is certainly preferable, especially if your mark is ever challenged by a competitor. Even after a trademark registration is issued however,…

Filing for Trademark Incontestability

Trademark incontestability offers stronger legal protection for valuable, existing trademarks. The USPTO certifies trademarks as incontestable upon request, but there are some specific requirements. Understanding how trademark incontestability works, as well as what its benefits include, can help you decide…

Your Guide to Understanding Patent Novelty

One of the basic requirements for an invention to be considered patentable is that it must be novel, or new, according to the patent laws of the United States. What exactly determines patent novelty and how might it affect your…

What is Trade Dress?

Since identifying valuable intellectual property can create new assets for your business, it is important to become familiar with the many different kinds of IP and to learn how to protect them. Trademarks for example, can be registered with the…

Understanding Trademark Duration

Most business owners find it comforting to know that trademarks can last forever if they are used and protected correctly. Still, in order to ensure the duration of your trademark, it is essential you understand, and avoid, the various ways…