Category: Trademark

How to Police Your Trademark Rights

The trademark registration process is complex and long, so it can be quite a relief when your registration is finally issued. Nevertheless, trademark protection is not guaranteed simply because you are the owner of a registered trademark. The USPTO states…

Understanding the Trademark Application Process

The trademark application process is a complicated one. In fact, most trademark applicants seek out the legal assistance of a qualified attorney to assist them with the process. Whether you decide to hire an attorney or not, understanding how trademark…

How Long Does Trademark Registration Last?

Trademark registration is not a requirement for a trademark to be considered valid. That said, federal registration offers mark owners many advantages including the following: The ability to file their U.S. registration with the U.S. Customs Service, thereby preventing the…

How to Handle Trademark Renewal

Registering a trademark is a long and involved process, but it is certainly worth the effort. A registered trademark is certainly preferable, especially if your mark is ever challenged by a competitor. Even after a trademark registration is issued however,…

Filing for Trademark Incontestability

Trademark incontestability offers stronger legal protection for valuable, existing trademarks. The USPTO certifies trademarks as incontestable upon request, but there are some specific requirements. Understanding how trademark incontestability works, as well as what its benefits include, can help you decide…

What is Trade Dress?

Since identifying valuable intellectual property can create new assets for your business, it is important to become familiar with the many different kinds of IP and to learn how to protect them. Trademarks for example, can be registered with the…