Trademark searches may be conducted to determine if a desired, or similar, trademark is in use by another company. Conducting a trademark search before using a selected trademark may prevent the user from investing time and resources in a mark that may not be protectable. Investigating the strength of a trademark before investing in branding and promotion of a trademark may help a company ensure its resources are used in the most effective way possible.
It may also be appropriate to conduct a trademark search to locate others who may infringe your mark or to determine if you may be infringing on another mark.
To find out more about selecting strong trademarks contact Kelly G. Swartz to schedule a consultation.